Abstract: Addressing transportation barriers to healthcare services in rural communities is a well-documented challenge. Emerging mobility solutions driven by advanced information and communication technologies, such as ride-hailing services, offer opportunities for healthcare access improvement. However, their adoption in rural areas lags behind their urban counterparts. This slower adoption rate in rural regions provides an opportunity to carefully consider the roles of these technologies and how they can effectively address rural healthcare access issues. Through a national survey coupled with open-access socioeconomic data in the United States, we aim to explore the potential contributions of emerging mobility solutions in shaping healthcare-seeking behaviors within rural communities. Specifically, we seek to understand how individuals with diverse socio-demographic backgrounds, health conditions, and social environments (including family, social network, and community) perceive these emerging mobility services and their potential to enhance rural healthcare access.